TVS Apache Crosses 60 Lakh Sales Milestone

On: Wednesday, July 16, 2025 9:38 AM

TVS Apache Achieves 60 Lakh Global Sales TVS Motor Company has proudly announced that the Apache brand has crossed an impressive milestone of 60 lakh (6 million) units sold worldwide, marking a significant achievement for a single motorcycle series.
Celebrating 20 Years of Apache Legacy This milestone comes as TVS Apache completes 20 years since its launch in 2005. The very first model, the Apache 150, laid the foundation for an iconic journey that blended performance with affordability.

Available in Over 60 Countries The Apache series has expanded far beyond India. Today, it is sold in more than 60 countries, reflecting its growing popularity as a global sports motorcycle brand with a strong international presence.

Inspired by TVS Racing DNAThe Apache motorcycles take direct inspiration from TVS Racing’s championship-winning pedigree. Built with racing technology and developed through track experience, the bikes carry the “Track to Road” philosophy.

Two Key Platforms: RR and RTR There are two main variants within the Apache lineup – the Apache RR310, which is race-focused, and the Apache RTR series, which caters to street riders who want sporty performance and practicality.

First in India to Offer Factory Customization TVS Apache introduced India’s first Build-To-Order (BTO) motorcycle program. This allows customers to customize their bikes straight from the factory, adding a premium and personal touch to the ownership experience.

Packed with Segment-First Features Over the years, Apache bikes have introduced numerous segment-first features like ride modes, slipper clutch, adjustable suspension, SmartXonnect, climate-controlled seats, and even cruise control, keeping up with modern rider needs.

Strong Community Through Apache Owners Group TVS has successfully built a passionate rider community through the Apache Owners Group (AOG), bringing together biking enthusiasts from across the globe through rides, events, and experiences.

Leadership Speaks on Apache’s Legacy Mr. Vimal Sumbly, Head of Premium Business at TVS Motor Company, emphasized that Apache is not just a motorcycle but a “movement,” a symbol of racing excellence, innovation, and community building.

Future-Focused on Innovation and Engagement TVS promises to keep pushing boundaries in performance, technology, and rider experience, making Apache a future-ready brand committed to delivering excellence in premium motorcycling.