Apple’s new Foldable iPhone – Here to change the marketing game!

Apple’s new Foldable iPhone – Some rumors in the technology world are repeated so often and for so long that they begin to seem like folklore. One such dream is aa foldable iPhone. There have been speculations on this topic for years, leaks have been coming out, sketch reports have been going viral, but now all this is close to becoming a reality. To mark the 20th anniversary of the iPhone, Apple may introduce it, but in a completely Apple-style.

In his newsletter Power On, renowned Apple expert Mark Gurman confirmed that Apple is preparing a different marketing strategy for the foldable iPhone. This phone will not be sold as a “niche product,” as has been the case with Samsung or Google’s foldable phones so far. On the contrary, Apple will present it as the most premium variant of its annual flagship lineup, just like the Pro Max models are today.

Apple’s approach: The search for ‘perfection’

There is a clear reason behind Apple’s decision – perfection of quality. The company wants that when it brings the foldable iPhone to the market, it should give a different and better experience than the devices of other companies. The biggest f, focus is to make the crease i.e. the fold line almost invisible. This is the weakness that is seen in most of today’s foldable phones. Whether it is Samsung’s Galaxy Fold or Google’s Pixel Fold, the slight line in the middle of the fold distracts your attention every time. Apple wants this weakness not to be there in the iPhone.

But such technical maturity has to be paid for. And this price will have to be paid not only by the company, but also by the consumers. According to reports, this foldable iPhone will be one of the most expensive iPhones everr,– perhaps even above $2000.

Competitors’ failure: A warning for Apple?

On the other hand, some interesting news has come about Samsung. The company has lowered sales expectations for its upcoming Galaxy Z Flip 7 and Fold 7. According to reports, they will make only 2 lakh unit of their tri-foldable device ,and that too will be sold only in select countries where there is purchasing power.

This raises the question: when an established foldable company like Samsung is not confident about the sales of its products, will Apple be able to successfully sell another expensive foldable phone?

Apple Vision Pro: A warning or a lesson?

A recent attempt by Apple – the Vision Pro headset – is important in this context. Technically,, this device was extremely advanced and revolutionary. But its price was $3,499, which was out of the budget of most consumers. The result? Limited sales and limited impact.

Will Apple repeat the same mistake with a foldable iPhone?

The power of the iPhone: An established name

Yet, the brand value of the iPhone is something else. The Vision Pro was a new category product that required people to adapt not just to the technology but also to the way it was used. The iPhone, on the other hand, is a household name – bought by millions of people every year without much thought.

Apple relies on this brand value. The company believes that if it brings to market a foldable iPhone with an almost invisible crease, a great design and the best in terms of software, people will overlook its premium price tag.

Is the foldable iPhone the future?

The answer to this question is not straightforward. On one hand, the concept of a foldable smartphone has a lot of potential – big screen, multitasking, tablet-like experience – and on the other hand, there are questions about its price, ddudurabilitynd software support.

Apple’s track record shows that the company is usually late, but when it does, it delivers a “polished” experience. iPhone, iPad, AirPods – Apple entered all these products late but completely changed the game.

Now it will be interesting to see if the foldable iPhone also joins the same category or will remain just a “brilliant but short-lived experiment” like the Vision Pro.

Conclusion: Waiting time

The iPhone is about to complete 20 years,–This occasion may be the right time for Apple to enter the foldable market. Will this device be just a “luxury gadget” or the beginning of a new category?

Questions do arise about Apple’s strategy, but given their creative and engineering skills, it would not be wrong to say that if any company can bring the foldable form factor to the mainstream, it is Apple.

In the coming time, we will get the answer to this question:

“Was the foldable iPhone just a dream – or the beginning of a new technological revolution?”

FAQs On Apple’s new Foldable iPhone