Great comeback by TECNO! The smartphone market in India is constantly changing rapidly, where every brand is competing to give better features and attractive designs to the consumers. In the midst of such competition, TECNO has achieved a great achievement. According to the recently released Counterpoint Research’s India Monthly Smartphone Tracker Report (February 2026), TECNO has now joined the top 3 brands in the Rs 25,000 to Rs 30,000 price segment. This achievement not only reflects the company’s strategy, but also proves its growing popularity among Indian consumers.
Growing grip with 12.3% market share
According to the report, in this particular price segment TECNO has achieved a market share of 12.3%. This figure is an indication that the company has established a strong identity in the mid-premium category. While earlier the brand was known for budget smartphones, it is now slowly attracting customers with premium features.
Achieving such growth in a large and competitive market like India is not easy. Many big brands are already present here, but TECNO has proven itself to stand out on the strength of its strategy and product innovation.
Strategic Product Portfolio Key to Success
Experts believe that behind this success of TECNO is its ever-expanding product portfolio. The company has added features to its smartphones over time that are in line with the needs of today’s users. Features such as better cameras, stylish design, long battery life and 5G connectivity have particularly attracted the youth.
Additionally, TECNO has also balanced its pricing, allowing users to get a premium experience at a lower price. This is why more and more people are gravitating towards this brand.
POVA CURVE 2 5G increased popularity
A significant contributor to this growth is also the POVA CURVE 2 5G. This smartphone has been launched especially keeping in mind the Rs 25,000 to Rs 30,000 segment. It features curved display, which looks quite premium and makes the user experience better.
At the same time, 5G network support makes it future-ready. Users today value not just performance, but also design and style. The POVA CURVE 2 5G offers both of these aspects in a balanced way, making it increasingly popular.
Statement from the CEO of the company
On TECNO’s achievement, company CEO Arijeet Talapatra said making it to the top 3 in the Rs 25,000 to Rs 30,000 segment is a testament to the company’s direction and strategy. He explained that through the POVA Curve 2 5G, the company aimed to give the youth a different design and powerful performance, which now seems to be succeeding.
He added that the company’s inclusion in the top 10 smartphone brands is a sign that TECNO’s portfolio continues to strengthen and consumer confidence is also growing.
Moving towards the premium segment
This achievement of TECNO is considered as an important step towards its “premiumization”. The company now wants to make its mark not just in the budget, but also in the mid and premium segments. For this she is constantly working on new innovations and better features.
In the coming time it will be interesting to see how TECNO sustains this growth of its and rivals other big brands. For now, all that can be said is that TECNO is now emerging as a strong player in the Indian smartphone market.
