Before the 2014 Lok Sabha elections, Narendra Modi used hologram technology in his rallies. It was not just his image on the screen, but it seemed as if he appeared directly in the air. This technology created a magical and astonishing experience for the people.
2. Omnipresent and unique image:
The purpose of the hologram was to show Modi as an omnipresent and unparalleled leader. Prashant Kishore designed this strategy in such a way that it becomes a symbol of Modi’s leadership and change rather than just technology.
3. Prashant Kishore’s mastermind plan:
Prashant Kishore was the brain behind this entire digital and technological strategy. He had in-depth knowledge of the power of social media and digital platforms, and he showed mastery in converting it into political success.
4. Social media and digital influence:
The social media campaign played a major role in Modi’s 2014 victory. Prashant Kishore designed it in such a way that Modi’s message, his dream and his vision reached the public directly. This campaign was not limited to mere propaganda but had a deep impact on the minds and emotions of the people.
5. Magic for the less tech-savvy voters:
The holograms mesmerized the voters who were less tech-savvy. People were surprised that someone was appearing in the air and talking to them. This gave the message that Modi can do anything.
6. Massive buzz and viral effect:
The videos and photos of the hologram rallies went viral on social media. Both the media and the general public were discussing this unique experiment. People were surprised and curious to know who this person appearing in the air was—and when it was revealed that it was Modi, the excitement among the people increased further.
7. Mental impact on voters:
Prashant Kishore’s strategic social media campaign created hope, faith and curiosity about Modi’s capabilities among the voters. It was not just propaganda but a strong and effective broadcast of his election message.
8. Transforming anti-incumbency:
Before 2014, there was public resentment and 10 years of anti-incumbency against the UPA government. Modi and Prashant Kishore transformed this resentment into positive sentiment and votes. The public saw this as the transformative power of a leader.
9. Combination of holograms and social media:
This mix of holograms and digital media proves how technology and creative strategy can do magic in politics. This campaign shows how innovation and the right use of media, not just speeches or rallies, can make an impact in winning elections.
10. History-making campaign:
This unique strategy established Narendra Modi as a popular, modern and transformational leader. Prashant Kishore proved that the right use of social media and technology can make any election campaign a success, and the hologram rallies made the 2014 election a history-making one.
