Indian Smartphone Market Booms Again! The smartphone market in India has hit the new height in the recent festive season of this year. With an IDC report, smart phone shipment in India increased 4.3 percent in the third quarter of 2025 (Q3 2025) and 48 million units were sold in total – the highest level in the past 5 years.
The market has been torn by the need to have high quality smartphones, huge discounts and new releases. We have briefly reviewed the whole season given below.
The 10 best things about the Smartphone Market in India.
1. New 5-Year Record:
- The IDC noted that the smartphone market in India expanded by 4.3 percent in 3Q25, and sales in the sector stood at 48 million units–the highest ever in the last five years.
2. Expensive Phones are being in Demand:
- The consumer has, now, ceased to be content with the low cost phones to the high-end phones that have advanced features. It rose on average selling price (ASP) by 13.7 to US $ 294.
3. Vivo Remains Strong:
- Vivo has continued to win the top spot in the seventh quarter in a row and OPPO was second, and Samsung was third.
4. Motorola’s Fastest Growth:
- The highest growth rate was registered at Motorola and it was 52.4 percent per annum. Apple had a healthy growth of 25.6 as well.
5. Apple’s India Record:
- Apple achieved the fourth place first time and registered its highest quarterly sales ever in India (5 million units). iPhone 16 was the most selling one.
6. Festivals Boost Sales:
- The online retailers and physical stores enhanced the sales through huge discounts, exchange deals, and convenient EMI solutions.
7. Offline Sales Boom:
- Sales in offline channels increased to 21.8, taking a 56 per cent share, and shipments through the online channel reduced 12 per cent.
8. Domination by Qualcomm is augmented:
- The phones with Qualcomm chipsets gained demand by 17.9 percent to take the market share to 29.2 percent, whereas MediaTek dropped its market share to 46 percent.
9. Premium phones thrive:
- There was a huge 43% increment of the “premium” phones that were over US 600 and 52.9 percent of the growth of the super-premium (US 800 and above) phones. Such models as the iPhone 16 and Galaxy S24 Ultra continued to be at the top.
10. Challenges ahead:
- IDC projects that shipments will cause a drop during the last quarter of 2025 with the total number of shipments during the entire year including less than 150 million units as demand at this point will be confined to premium segment.
Conclusion
There is a fresh impetus into the Indian smartphone industry to the 2025 festive season. People are not interested in purchasing cheap and good phones, they are moving to a higher and potent phone.
vivo, OPPO, Motorola and Apple performed well in this quarter and the market has indicated clearly that – India is no longer a value-driven but quality-driven smartphone market in the market.
