The Mahindra Thar has always been seen as a bold and strong identity on Indian roads. But now it is not just an off-road vehicle, but has taken the form of a refined, family and premium SUV in the form of the Thar Rocks AX7 variant. This new five-door variant has also added a touch of modern technology and luxury to the traditional Thar image without completely changing it.
The journey from off-roader to family SUV
The old Thar was praised for its raw power and tremendous off-road capability, but it lagged behind in terms of convenience. Now the Thar Rocks AX7 variants, especially the AX7L top model, have addressed all those shortcomings and become an SUV that drives comfortably everywhere from city traffic to rough roads. This change shows that Mahindra is now also keeping in mind customers who expect both family trips and adventures from the same vehicle.
Price and Variants
| Variants | Drivetrain | Transmission | Ex-showroom Price |
|---|---|---|---|
| AX7 Base | 2WD | Manual | ₹19.49 lakh |
| AX7 Mid | 4WD | Manual | ₹21.49 lakh |
| AX7L Top | 4WD | Automatic | ₹23.09 lakh |
It is clear from these options that Mahindra has customized this SUV for a variety of users – those who want adventure and those who want a comfortable everyday car.
Stylish and Strong Exterior Design
The biggest advantage of the five-door variant is the increased utility, while still retaining the strong and dominating road presence of the Thar. The new design includes premium elements such as a chrome grille, LED headlights, and attractive alloy wheels.
Key exterior features:
- LED headlamps and DRLs: Better visibility both at night and day.
- Chrome accent grille: A luxurious look.
- 7 colour options: Including bold shades like Tango Red.
- Alloy wheels and AX7 badging: Stand out in the city.
These changes not only enhance the styling but also make the vehicle look premium in urban environments.
Premium feel in the interior
The interior of the Thar Rocks AX7 witnesses a major change. The ‘Mocha Brown’ theme, soft touch materials, and modern layout make it no less than any high-end SUV.
Key interior features:
- 6-way electric driver seat: Comfortable and friendly driving position.
- Long wheelbase: Plenty of rear seat space.
- Premium quality materials: A blend of durability and luxury.
- Family-friendly design: Easy entry and convenience for kids and seniors.
It is now not just an adventure vehicle, but also a comfortable family SUV.
Advanced technology integration
The AX7 variant is equipped with a host of advanced connectivity and entertainment features to keep both the driver and passengers engaged and connected during the journey.
Key technology features:
- Touchscreen infotainment system: With wireless connectivity.
- Harman Kardon sound system: Theatre-like audio quality.
- Automatic climate control: Comfortable ride in all weather conditions.
- Panoramic sunroof: Large and spacious cabin experience.
- Apple CarPlay and Android Auto: Full digital integration.
No compromise in safety
The Mahindra Thar Rocks AX7 is India’s first 5-star Bharat NCAP rated SUV. This means that this vehicle is at the top level in terms of safety.
Key safety features:
- 6 airbags and strong chassis: Safety from every direction.
- ADAS features: like lane keep assist, auto emergency braking.
- 360-degree camera and blind spot monitor.
- Hill hold and descent control: Off-road safety.
This SUV is an excellent choice for customers who take safety seriously.
Powerful performance, ready for every road
The AX7 variant has two engine options, which perform brilliantly in terms of power and torque.
| Transmission | Power | Torque | Features |
|---|---|---|---|
| 6-speed manual | 150 bhp | 330 Nm | More control and off-road fun |
| 6-speed automatic | 172 bhp | 370 Nm | Smooth and powerful performance |
Whether it’s on city roads or hill climbs, this engine never disappoints.
Best in utility and convenience too
With the convenience of five doors, the Thar is no longer just a two-passenger off-road vehicle, but is also perfect for a family.
Practical features:
- Comfortable seating for 5 people.
- 447 litres of boot space: No problem in storing travel bags or kids’ luggage.
- City friendly dimensions: Easily manoeuvrable even in crowded places.
Market positioning and competition
The Thar Rocks AX7 is no longer just a rugged off-roader, but a vehicle that can compete with the likes of the XUV700, Tata Safari and Hyundai Creta — but unlike all of them, it has adventure running through its veins.
Conclusion: New era, same Thar
The Mahindra Thar Rocks AX7 is a perfect balance of tradition and modernity, adventure and comfort, power and prudence. This SUV is ideal for all those who want class along with ruggedness in their journey. If you are looking for an SUV with a dash of class, then this is the perfect SUV for you.
FAQs
Q1. What is the price range of the Mahindra Thar Roxx AX7?
The price ranges from ₹19.49 lakh to ₹23.09 lakh (ex-showroom), depending on the variant.
Q2. Does the Thar Roxx AX7 support Apple CarPlay and Android Auto?
Yes, it offers wireless Apple CarPlay and Android Auto connectivity.
Q3. How many doors and seats does the AX7 variant have?
It features 5 doors and offers a comfortable 5-seater layout.
Q4. Is the Thar Roxx AX7 good for off-roading?
Yes, it retains strong off-road capabilities with 4WD, hill hold, and descent control features.
Q5. What is the safety rating of the Thar Roxx AX7?
It has received a 5-star safety rating under Bharat NCAP.
