1️⃣ Ready for iPhone-like craze
Nintendo aims to create the same atmosphere that was seen in the early days of iPhone – long lines outside stores and advanced booking. A similar atmosphere has been created for Switch 2.
2️⃣ Pre-orders full, stock limited
The demand for Switch 2 is so high that it has already gone out of stock in many countries. Major markets like the US and Japan have already received heavy pre-orders. If you get it, get it immediately!
3️⃣ Test after the pandemic
The Switch was a huge success during COVID-19. Now that the world is getting back to normal, it is a challenge for Nintendo to bring the same success to Switch 2.
4️⃣ Switch has sold 150 million units
The success of the first Switch earned Nintendo $100 billion, making it a financially strong gaming company.
5️⃣ What’s new in Switch 2?
- Bigger 8-inch screen
- 1080p resolution, 4K support from the dock
- Nvidia’s AI processor
- New Joy-Con with optical sensor, which moves like a mouse
6️⃣ Launch timing according to children
Nintendo did not wait for the fall season, but launched it in the summer so that children and the family audience could be targeted during the holidays. This step has been taken keeping in mind the company’s target users.
7️⃣ Less change in design, but more power
Switch 2 looks similar to the old one, but has been made very powerful in technology and function. This time, Nintendo has taken forward the strong and successful design instead of taking a risk.
8️⃣ Mario Kart World: The biggest bet
With the launch of Switch 2, Mario Kart World is also coming – it is one of Nintendo’s most successful franchises. The previous version sold more than 68 million copies.
9️⃣ Big price hike
The Switch 2 costs $449, up from $300. Also, Nintendo has already lowered the price of its first-party games like Mario Kart World to $80. But fans seem to be happy despite this.
🔟 Different models and strategies in Japan
There are two versions in Japan —
- Japanese-only model ¥49,980 ($350)
- International multi-language model ¥69,980 ($500)
Also, Japanese retailers are being given more profit so that Switch 2 sells more there.
