Yash Raj Films’ romantic drama ‘Saiyaara’, releasing on July 18, has created a stir even before its release. Directed by Mohit Suri, the film has recorded the biggest advance booking ever in India for a debut film – over 45,000 tickets were sold in just 24 hours, that too only in major multiplex chains like PVR-INOX and Cinepolis!
So let’s know about this explosive entry of ‘Saiyaara’ and 10 special things behind it:
Explosive advance booking despite debut stars
There is no big superstar in ‘Saiyaara’. Ahan Pandey is coming on screen for the first time and with him is Anit Padha, whom we have previously seen in Prime Video’s series Big Girls Don’t Cry.
But the surprising thing is that despite the presence of these new faces, ‘Saiyaara’ got an advance booking of 45,000 tickets in just 24 hours. This figure is being considered equal to that of a big star’s film.
A unique and heart-touching love story
The story of the film revolves around Krish Kapoor (Ahan) and Vaani (Anit). Krish is a young and passionate musician who meets Vaani, a beautiful lyricist who follows principles.
As the creative synergy between the two grows, a complex and emotional love story also takes birth between them. This story is very emotional and full of depth in Mohit Suri’s signature style.
Focus on music and content, not promotion
While every film these days does interviews, TV shows, Insta reels and city tours for promotion, ‘Saiyaara’ took the opposite path.
Yash Raj Films deliberately kept the main actors away from promotion and maintained the mystery.
In the entire promotion, only the story and music of the film were kept at the center, and from here the film started getting real love.
Music became the soul of the film
The music of ‘Saiyaraa’ has already trended before its release. The film’s soundtrack features some of the best voices, including:
- Fahim-Arsalan’s title track
- Jubin Nautiyal’s “Barbaad”
- Vishal Mishra’s “Tum Ho To”
- Sachet-Parampara’s “Humsafar”
- Arijit Singh and Mithun’s “Dhun”
- Also Shrey Ghoshal and Shilpa Rao’s reprise version
These songs have garnered crores of views on YouTube and have given more strength to the advance booking.
Work from the heart in both creative and marketing
Director Mohit Suri himself said,
“We have made a film with a true heart. We did not oversold the film. Our campaign was all about the heart and the response we have received is amazing.”
It is this honest and emotional approach that is creating a direct connection with the audience.
Trade experts were also surprised
Well-known trade analyst Taran Adarsh wrote on Twitter:
“What is happening with #Saiyaara is unprecedented. A film with completely new faces, no interviews, no gimmicks – just a trailer and a few songs… and yet, this film is surprising the industry!”
It is clear from this statement that ‘Saiyaara’ is working its magic without any noise.
First partnership of Yash Raj and Mohit Suri
This is the first time Yash Raj Films has worked with Mohit Suri in a film.
Suri has previously made hit romantic drama films like ‘Aashiqui 2’ and ‘Ek Villain’. Now his emotional style has been supported by Yash Raj’s production value, which has raised the level of the film even higher.
New stars, but amazing chemistry on screen
Both Ahan and Anit are new actors despite this, their chemistry on the screen based on the trailer and songs of the film has impressed the viewers.
Critics think that the two have been able to play their character frankly and richly which will make the audience feel connected.
Benchmark for mid-budget films
The budget of ‘Saiyaara’ may not be as much as that of a big action film, but its advance collection has become a new benchmark for mid-budget films.
Now even such producers will be inspired who are thinking of launching new talents.
Worldwide release on July 18, big bang expected
The film is releasing worldwide on July 18 and the advance booking of the first day itself shows that this film can take a big opening at the box office.
If the word of mouth and music continue to work, ‘Saiyaaraa’ could become the first debut film to have an opening of ₹20-25 crores.
Conclusion
‘Saiyaaraa’ has proved that if there is truth in the story, soul in the music, and honesty in the acting – then stardom is not necessary. This partnership of Mohit Suri and Yash Raj Films has given birth to a new generation of stars and this film can break more new records in the coming days.
