Apple has not yet made an official announcement, but it is believed that iPhone 17, 17 Air, 17 Pro and 17 Pro Max will all launch in the second week of September 2025.
2. iOS 26 will have a grand start.
Apple has already released the developer beta of iOS 26, which makes it clear that the iPhone 17 series will also enter with this software.
3. iPhone 17 Air: A new super-slim model
This time Apple will bring a completely new and stylish model—it may be named iPhone 17 Air. It could be the thinnest and lightest iPhone ever.
4. Four models are likely to launch simultaneously.
iPhone 17, 17 Pro, 17 Pro Max and 17 Air—all four can be announced on the same day. There has been no rumor of any delay so far.
5. Apple will follow the tradition of iPhone launches.
Apple usually launches the iPhone on the second Tuesday or Wednesday of September. This time too there are possible dates—9 or 10 September 2025.
6. Some dates are out due to the IFA Berlin show.
Since the big IFA Berlin electronic show will be held from September 5 to 9, Apple will not hold an event on September 2 or 3—these dates are almost certain to be out.
7. The pre-order window will start right after the launch.
It is estimated that the pre-order window of the iPhone 17 series will open on Friday, 12 September 2025, two days after the launch.
8. Strongest date for sales to start
If everything goes according to plan, the iPhone 17 series will be officially available in the market on Friday, 19 September 2025.
9. Indications are found from previous launches.
Looking at the dates of previous iPhone launches—iPhone 16 (9 Sept 2024), iPhone 15 (5 Sept 2023), and iPhone 14 (7 Sept 2022)—the pattern suggests that the second week is certain this time too.
10. Preparations are also underway for 2026!
Interestingly, discussions about the 2026 iPhone series have already begun before the launch of the iPhone 17—that is, Apple’s innovation has not stopped yet.
